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Home » Boost your Business With AI Mortgage Leads | YPN USA

Table of Contents:

  • 1. Executive Overview & Market Impact
  • 2. Core Execution Strategies
  • 3. Conversion Tech Stack & Next Steps
Life Event Lead Generation | 90+ Days Ahead of the MLS — YPN USA :root{ –navy-950:#081226; –navy-900:#0b1a35; –navy-800:#122a52; –navy-700:#16274a; –navy-600:#1d3563; –ink:#0b1a35; –paper:#f7f8fb; –white:#ffffff; –gold-500:#e0a72e; –gold-400:#f0bc4c; –gold-050:#fdf3dd; –green-600:#1a8f5e; –green-050:#e7f7ef; –red-600:#c94f3f; –red-050:#fdece9; –muted:#64708a; –border:#e3e7f0; –shadow:0 20px 50px -20px rgba(8,18,38,0.35); –radius:16px; } *{box-sizing:border-box;} html{scroll-behavior:smooth;} body{margin:0;font-family:’Inter’,-apple-system,BlinkMacSystemFont,’Segoe UI’,Helvetica,Arial,sans-serif;color:var(–ink);background:var(–white);line-height:1.5;-webkit-font-smoothing:antialiased;} a{color:inherit;} img{max-width:100%;display:block;} .wrap{max-width:1180px;margin:0 auto;padding:0 24px;} .eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:700;color:var(–gold-500);} h1,h2,h3{font-weight:800;letter-spacing:-0.02em;margin:0;} p{margin:0;} 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.price-name{font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(–muted);} .price-amt{font-size:32px;font-weight:800;margin-top:8px;letter-spacing:-0.02em;} .price-amt sub{font-size:13px;font-weight:600;color:var(–muted);} .price-list{list-style:none;padding:0;margin:18px 0 22px;flex:1;display:flex;flex-direction:column;gap:10px;} .price-list li{font-size:13.5px;color:var(–ink);opacity:.85;padding-left:20px;position:relative;} .price-list li:before{content:”✓”;position:absolute;left:0;color:var(–green-600);font-weight:800;} .faq{max-width:780px;margin:0 auto;display:flex;flex-direction:column;gap:12px;} .faq-item{border:1px solid var(–border);border-radius:14px;overflow:hidden;background:var(–white);} .faq-q{width:100%;text-align:left;background:none;border:none;padding:18px 22px;font-size:15.5px;font-weight:700;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;color:var(–ink);} 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YP YPN USA
Live Alerts How It Works Why It Works Pricing FAQ
📞 (559) 512-0372 Start Free Trial
Live Alerts How It Works Why It Works Pricing FAQ 📞 (559) 512-0372 Start Free Trial
Home/Life Event Lead Generation
Life Event Lead Generation
🔔 Real-Time Filing Alerts 90+ Day Head Start 3 Trigger Types

The mortgage lead,
before it’s a lead.

YPN USA monitors probate, divorce, and marriage filings the moment they’re recorded in your exclusive territory — putting your name in front of motivated borrowers 90+ days before their listing ever reaches the MLS.

Start Free Trial → See a Sample Alert
3event types monitored
90+days ahead of MLS
24/7automated monitoring

🔔 See a Sample Alert

Pick a trigger type to see the alert you’d receive and the loan angle it opens up.

Sample alert shown for illustration — your live feed shows real filings from your claimed territory.

How It Works

Public records become your pipeline

No cold calling public record offices, no manual courthouse searches — YPN USA does the monitoring and the first touch for you.

1

We monitor the filings

Probate, divorce, and marriage records are scanned continuously across your claimed ZIPs, the moment county offices record them.

2

You get an enriched alert

Each alert arrives with property, contact, and filing details already attached — no manual lookups needed before you reach out.

3

AI nurture takes over

Life-stage-aware messaging starts automatically, warming the lead with relevant content until they’re ready for your call.

Day 0 — You (YPN USA)
Filing recorded → instant alert
The moment a probate, divorce, or marriage record posts in your territory, you’re notified and nurture begins.
Day 1–14 — You (YPN USA)
Automated life-stage outreach
Relevant, low-pressure touches go out while the borrower is still deciding what’s next.
Day 30–90 — Everyone Else
Borrower starts shopping lenders
Other MLOs are still unaware anything happened — you’ve already had weeks of head start.
Day 90+ — Everyone Else
Property lists on the MLS
This is when the rest of the market finally finds out. You’ve had a 90+ day relationship head start.
Why It Works

Three life events, one steady pipeline

⚖️

Probate

Heirs settling an estate often need to refinance, cash out, or sell — and need a lender who understands the timeline.

💔

Divorce

Splitting a marital home means buyouts, refinances to remove a spouse from title, or two new purchase loans.

💍

Marriage

Newly combined households are prime candidates for a first joint purchase or consolidating two mortgages into one.

🔒

Zero competition

Because alerts are tied to your exclusively claimed territory, no other YPN USA loan officer sees the same filing.

90+
day average head start over the open MLS
Probate filingsEstate settlement leads
Divorce filingsRefi & buyout leads
Marriage filingsFirst-purchase leads

Head-start figure reflects the typical gap between a public filing and the related property appearing on the open MLS. Individual timelines vary by county and case.

Pricing

Every plan includes life-event alerts

Alerts scale with your claimed territory — more ZIPs means more filings routed to you.

Free
$0/mo
  • Cerebro AI growth diagnostic
  • AI borrower intake assistant
  • Live lead delivery begins on a paid plan
Start Free
Growth
$99.99/mo
  • 1 included exclusive ZIP
  • Cerebro AI assistant + automated follow-up
  • 15-day free trial
See Growth
Pro
$199.99/mo
  • 1 included exclusive ZIP
  • Everything in Growth, plus added capability
  • 15-day free trial
See Pro
Elite
$299.99/mo
  • 1 included exclusive ZIP
  • Everything in Pro — our highest capability tier
  • Additional ZIPs are separate paid upgrades
See Elite
FAQ

Life event alerts, answered

Public county records — probate court filings, divorce filings, and marriage licenses — are monitored continuously and matched to your claimed territory.

No. Once your territory is claimed, alerts and the first round of AI nurture start automatically — you step in when the borrower is warm.

Alerts are based on public record information. As with any outreach, you’re responsible for following applicable state and federal solicitation rules for your license.

Alerts are scoped to territory you’ve claimed. Check ZIP availability to expand your coverage.

Stop finding out from the MLS

Get the alert everyone else wishes they had.

Claim your territory and life-event monitoring starts working for you immediately.

Start Free Trial → Call (559) 512-0372
YPN USA
Home App Pricing FAQ (559) 512-0372
Territory Claiming Life Event Lead Generation Marketing Automation AI Websites & Tools

YPN USA — David J. Moore, MBA, NMLS #787257. This page is for informational purposes and does not constitute a commitment to lend. Alerts are generated from public record data; actual filing volume and timing vary by county. Loan program eligibility (FHA, VA, DSCR, HELOC, refinance, jumbo) varies by borrower and property.

⌂ Equal Housing Opportunity
// —- Mobile nav —- (function(){ var navToggle = document.getElementById(‘navToggle’); var mobileMenu = document.getElementById(‘mobileMenu’); if(!navToggle || !mobileMenu) return; navToggle.addEventListener(‘click’, function(){ var isOpen = mobileMenu.classList.toggle(‘open’); navToggle.setAttribute(‘aria-expanded’, isOpen ? ‘true’ : ‘false’); }); mobileMenu.querySelectorAll(‘a’).forEach(function(a){ a.addEventListener(‘click’, function(){ mobileMenu.classList.remove(‘open’); navToggle.setAttribute(‘aria-expanded’,’false’); }); }); })(); document.querySelectorAll(‘.faq-item’).forEach(function(item){ item.querySelector(‘.faq-q’).addEventListener(‘click’, function(){ var wasOpen = item.classList.contains(‘open’); document.querySelectorAll(‘.faq-item.open’).forEach(function(i){ i.classList.remove(‘open’); }); if(!wasOpen){ item.classList.add(‘open’); } }); }); var alertData = { probate: { title:’New Probate Filing — Fresno County’, body:’Estate filing recorded for 1420 Willow Ave, Fresno, CA 93720. Personal representative appointed; property estimated value $412,000.’, meta:[[‘Filed’,’2 hrs ago’],[‘Est. equity’,’$180K+’],[‘Heirs’,’2 identified’]], angleLabel:’Loan Angle’, angle:’Heirs settling the estate often need a cash-out refinance to buy out co-heirs, or a new purchase loan once the property sells.’ }, divorce: { title:’New Divorce Filing — Fresno County’, body:’Dissolution filed for a household at 88 Birchwood Ln, Clovis, CA 93611. Joint property listed in filing; response period begins.’, meta:[[‘Filed’,’5 hrs ago’],[‘Property’,’Jointly held’],[‘Stage’,’Filing period’]], angleLabel:’Loan Angle’, angle:’One spouse frequently needs to refinance to remove the other from the note and title as part of the settlement — a natural refi conversation.’ }, marriage: { title:’New Marriage License — Fresno County’, body:’Marriage license issued to a couple currently renting near 93710. No property currently on record for either party.’, meta:[[‘Filed’,’1 day ago’],[‘Property’,’None on record’],[‘Stage’,’Newlywed’]], angleLabel:’Loan Angle’, angle:’Newly combined household income often qualifies for a first joint purchase — an easy first-time-buyer conversation.’ } }; function renderAlert(type){ var d = alertData[type]; var metaHtml = d.meta.map(function(m){ return ‘‘ + m[0] + ‘: ‘ + m[1] + ‘‘; }).join(”); document.getElementById(‘alertMock’).innerHTML = ‘
Live Alert · Sample
‘ + ‘
‘ + d.title + ‘
‘ + ‘
‘ + d.body + ‘
‘ + ‘
‘ + metaHtml + ‘
‘ + ‘
‘ + d.angleLabel + ‘‘ + d.angle + ‘
‘; } document.querySelectorAll(‘#triggerTabs .tab-btn’).forEach(function(btn){ btn.addEventListener(‘click’, function(){ document.querySelectorAll(‘#triggerTabs .tab-btn’).forEach(function(b){ b.classList.remove(‘active’); }); btn.classList.add(‘active’); renderAlert(btn.dataset.type); }); }); renderAlert(‘probate’);

Scale Your Mortgage Pipeline with YPN USA

Automate cold lead acquisition, instant SMS/email follow-ups, and AI workflow management for MLOs.

Schedule a Demo Today

Explore Top MLO Platform Comparisons

  • YPN USA vs Total Expert
  • YPN USA vs Bonzo
  • YPN USA vs Homebot
  • YPN USA vs ICE Velocify

Scale Your Mortgage Pipeline with YPN USA

Automate cold lead acquisition, instant SMS/email follow-ups, and AI workflow management for MLOs.

Schedule a Demo Today

Explore Top MLO Platform Comparisons

  • YPN USA vs Total Expert
  • YPN USA vs Bonzo
  • YPN USA vs Homebot
  • YPN USA vs ICE Velocify

Featured Resources:

  • Previous Page: Mortgage
  • Next Page: A Digital Front Door for Every Borrower Conversation

3. Conversion Tech Stack & Next Steps

Scale Your Pipeline Today With YPN USA →
YYPN USA

The mortgage growth platform for loan officers: exclusive ZIP territories, AI borrower intake, and leads you own for life. Also at app.ypnus.com.

Founded by David J. Moore, MBA (Cal State Fresno) — former top-producing loan officer at Chase Bank and Wells Fargo Home Mortgage, Amazon-published real estate author, and nationwide speaker. ORCID · LinkedIn · Facebook

Product

  • Features
  • How it works
  • Territories
  • Live demo
  • Analytics

Loan programs

  • FHA Loans
  • VA Loans
  • Conventional Loans
  • DSCR Loans
  • HELOC
  • Refinance
  • Jumbo Loans
  • Mortgage broker in Fresno, CA
  • Mortgage broker in Clovis, CA

Resources

  • Pricing
  • Blog
  • About David
  • The book
  • Book a consultation
  • Free LO signup
  • Free embeddable tools

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David J. Moore, MBA · NMLS #787257 · DRE #01852847 · Equal Housing Opportunity · Marketing technology only — not a commitment to lend. · NMLS Consumer Access