Free
Run Cerebro and prove demand before you pay anything
$0forever / no card
- Cerebro AI growth diagnostic
- AI borrower intake assistant
- Qualification + scoring
- Explore the borrower intake experience
- Live lead delivery begins on a paid plan
Pricing
Start free. Lock your territory when you're ready.
Run Cerebro and the AI borrower intake assistant free, no credit card. Upgrade to reserve an exclusive ZIP territory and turn local demand into leads you own for life.
Instant ZIP availability
Enter a 5-digit ZIP to check availability. Free signup does not reserve a ZIP; exclusivity begins with a paid plan.
Checking availability is free — locking a territory requires a paid plan.
Growth
More automation, same exclusive footprint
$99.99/mo
- 1 included exclusive ZIP
- Higher automation run limits
- SMS + email nurture ladders
- Calendar booking + CRM mirroring
- 15-day free trial
Pro
For the serious loan officer
$199.99/mo
- 1 included exclusive ZIP
- Portable MLO website
- Priority lead delivery
- Advanced life-event signals
- 15-day free trial
Elite
Maximum automation and priority support
$299.99/mo
- 1 included exclusive ZIP
- Priority territory add-on access
- Unlimited automation runs
- White-glove onboarding
- 15-day free trial
Start free — no credit cardCancel anytimeYou keep every lead you capture
Territory availability is limited and first-come. Prices shown are launch rates.
Compare plans
What each plan includes
| Feature | Free | Growth | Pro | Elite |
|---|---|---|---|---|
| Cerebro AI growth diagnostic | ✓ | ✓ | ✓ | ✓ |
| AI borrower intake assistant | ✓ | ✓ | ✓ | ✓ |
| Exclusive ZIP territory | — | 1 included | 1 included | 1 included |
| Live lead delivery | — | ✓ | ✓ | ✓ |
| SMS + email nurture ladders | — | ✓ | ✓ | ✓ |
| Calendar booking + CRM mirroring | — | ✓ | ✓ | ✓ |
| Portable MLO website | — | — | ✓ | ✓ |
| Priority lead delivery | — | — | ✓ | ✓ |
| Advanced life-event signals | — | — | ✓ | ✓ |
| Priority ZIP add-on access | — | — | — | ✓ |
| Unlimited automation runs | — | — | — | ✓ |
| White-glove onboarding | — | — | — | ✓ |
Built by a licensed loan officer, not a marketing agency
David J. Moore, MBA — 25+ years in mortgage lending, former top-producing loan officer at Chase Bank and Wells Fargo Home Mortgage, 2,000+ loans closed, and Amazon-published author on real estate lead generation. Licensed NMLS #787257 · CA DRE #01852847.
Pricing questions
How much does it cost to start?
Nothing. Run Cerebro and the AI intake free, no credit card. When you're ready to lock exclusive ZIP capacity, paid plans are Growth $99.99/mo, Pro $199.99/mo, and Elite $299.99/mo — every paid plan includes a 15-day free trial. Free signup does not reserve a ZIP.
What happens after the 15-day trial?
Your card is charged at your plan's monthly rate once the trial ends. You can cancel anytime before day 15 and you won't be charged.
Can I change plans later?
Yes. You can upgrade at any time to add capability. Your included ZIP territory carries with you — upgrading buys more automation and priority, not a second territory.
Do I keep my leads if I cancel?
Yes. Every borrower your AI captures belongs to you, exported and portable, on every plan. Canceling stops new capture and ZIP exclusivity — it never takes back what you already own.
What's an exclusive ZIP territory?
One loan officer owns the borrower demand in a given ZIP code at a time. Each paid plan includes one ZIP; additional ZIPs are available as paid add-ons, subject to availability.
Reserve your ZIP before a competitor does.
Check availability free, then upgrade to lock the territory — leads and all.
Check ZIP availability — free