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Life Events Engine
Automatically detect and act on life events β marriage, new baby, job change, divorce, inheritance β that signal a mortgage need. Reach the right prospect at the exact moment they’re most likely to buy.
π― Active Event Triggers
Free plan: 3 triggers active. Pro unlocks all 12.
βοΈ Outreach Message Generator Growth+
Select a life event and get a compliance-safe outreach message personalised to that moment.
π€ Automation Sequences Pro
Set it and forget it. When a trigger fires, the engine automatically runs a multi-step outreach sequence on your behalf.
Never Miss a Life Event Signal Again
Free: 3 triggers. Growth: All 12 triggers + message generator. Pro: Full automation + CRM sync.
Start free β
const TRIGGERS=[ {icon:’π’,name:’Just Got Married’,desc:’New household = new home needs’,locked:false}, {icon:’πΆ’,name:’New Baby’,desc:’Growing family often needs more space’,locked:false}, {icon:’πΌ’,name:’Job Promotion / Raise’,desc:’Higher income = upgrade opportunity’,locked:false}, {icon:’ποΈ’,name:’Relocation to New City’,desc:’Moving = immediate buyer prospect’,locked:true}, {icon:’π’,name:’Recently Divorced’,desc:’Asset split often triggers home purchase’,locked:true}, {icon:’π’,name:’Inheritance Received’,desc:’New capital = down payment ready’,locked:true}, {icon:’π’,name:’College Graduation’,desc:’First-time buyer pipeline’,locked:true}, {icon:’π΄’,name:’Retirement’,desc:’Downsizing or second home buyer’,locked:true}, {icon:’π’,name:’Stock Vesting Event’,desc:’Liquidity event = down payment’,locked:true}, {icon:’ποΈ’,name:’Business Launch’,desc:’Commercial or investment property need’,locked:true}, {icon:’π ’,name:’Lease Expiring’,desc:’Renter-to-buyer conversion opportunity’,locked:true}, {icon:’β°οΈ’,name:’Estate Settlement’,desc:’Beneficiary may need mortgage guidance’,locked:true}, ]; window.addEventListener(‘DOMContentLoaded’,()=>{ const g=document.getElementById(‘triggers-grid’); TRIGGERS.forEach(t=>{ const locked=t.locked&&!YPN USA.canDo(‘pro’); const d=document.createElement(‘div’); d.style.cssText=`border:1.5px solid ${locked?’#E5E7EB’:’#D1FAE5′};border-radius:10px;padding:1rem;background:${locked?’#F9FAFB’:’#F0FDF4′};cursor:${locked?’pointer’:’default’};position:relative`; d.innerHTML=`
${locked?’
‘:’
‘}`; if(locked)d.onclick=()=>YPN USA.paywall(t.name+’ Trigger’,’pro’); g.appendChild(d); });
const ag=document.getElementById(‘automation-grid’); const seqs=[{name:’New Marriage Sequence’,steps:’Day 1: SMS β Day 3: Email β Day 7: LI’,active:true},{name:’Job Change Sequence’,steps:’Day 1: Email β Day 5: SMS β Day 14: Follow-up’,active:false}]; seqs.forEach(s=>{ const d=document.createElement(‘div’); d.style.cssText=’border:1.5px solid #E5E7EB;border-radius:8px;padding:1rem;background:#fff’; d.innerHTML=`
`; ag.appendChild(d); }); });
const MSGS={ ‘Just Got Married’:{sms:`Hi [Name]! Congrats on the wedding π A lot of newlyweds start looking at homes around this time. If you’re thinking about buying together, I help couples in [City] get pre-approved fast. Happy to run some numbers β just say the word! β [Your Name]`,email:`Subject: Congrats on your wedding β quick note on home buying
Hi [Name],
Wishing you both an incredible start to your new chapter together. Many couples find that getting pre-approved for a home is one of the first big moves they make as a married couple β and the market in [City] has some great options right now.
If you’d like a no-obligation pre-qualification to see what you’d qualify for together, I’d love to help. Takes about 10 minutes.
Congratulations again, [Your Name] | NMLS #[Your NMLS]`}, ‘New Baby’:{sms:`Hi [Name]! Heard about the new addition β congratulations! πΆ A lot of growing families in [City] start thinking about more space around this time. If you’re curious what you’d qualify for, I can run a quick pre-qual β no obligation at all. β [Your Name]`,email:`Subject: Congrats on the new baby!
Hi [Name],
So excited for you and your family! A new baby is such an amazing time β and it’s also when a lot of families in [City] start thinking about more space.
Whenever you’re ready to explore options, I’m here. Happy to run a free pre-qualification that shows exactly what you’d qualify for.
Warmly, [Your Name]`}, }; function generateOutreach(){ if(!YPN USA.canDo(‘launch’)){YPN USA.paywall(‘Outreach Message Generator’,’launch’);return;} const event=document.getElementById(‘le-event’).value; const channel=document.getElementById(‘le-channel’).value; const msg=MSGS[event]; const out=document.getElementById(‘le-output’); out.style.display=’block’; const text=msg?(channel.includes(‘Text’)?msg.sms:msg.email):`Hi [Name], I noticed [${event}] β congratulations! This is a great time to explore your mortgage options in [City]. I’d love to help. β [Your Name]`; out.innerHTML=`
βοΈ ${channel} β ${event}
`; } function setupAutomation(){ alert(‘Automation builder coming soon! For now, use the message generator + your CRM to set up sequences.’); }
{ “@context”: “https://schema.org”, “@type”: “SoftwareApplication”, “name”: “YPN USA AI Mortgage Marketing Platform”, “applicationCategory”: “BusinessApplication”, “operatingSystem”: “Web”, “offers”: { “@type”: “Offer”, “url”: “https://ypnus.com/pricing.html”, “description”: “Included in YPN USA plans. Free account with no credit card; paid plans include a 15-day free trial.” }, “description”: “AI-powered mortgage marketing platform for loan officers. Hyper-local SEO pages, AI chatbot, Realtor co-branding, GBP optimizer, social media deployer, and ML lead engine.”, “url”: “https://ypnus.com” }
Start Free. Paid Plans Include a 15-Day Free Trial
The Free plan needs no credit card. Growth, Pro, and Elite each include a 15-day free trial. Cancel anytime.
Start Free β Join loan officers across CA, AZ, NV already using YPN USARelated Guides
- Divorce Mortgage Options Explained
- The Probate Mortgage Leads Playbook
Start Free. Paid Plans Include a 15-Day Free Trial
Free account: no credit card. Paid plans include a 15-day free trial β you’re only billed after that, and can cancel anytime in the billing portal. See plans and pricing.
Start free β Join loan officers across CA, AZ, NV already using YPN USAEqual Housing Opportunity Β· YPN USA by YPN Inc. Β· Founder David J. Moore, MBA is individually licensed (NMLS #787257 Β· CA DRE #01852847) Β· YPN Inc. is not a lender or broker Β· Contact Us Β· support@ypnus.com
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