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πŸ”” Trigger-Based Marketing

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Life Events Engine

Automatically detect and act on life events β€” marriage, new baby, job change, divorce, inheritance β€” that signal a mortgage need. Reach the right prospect at the exact moment they’re most likely to buy.

12Life Event Triggers
3.8Γ—Higher Response Rate
24hrAvg Trigger to Outreach

🎯 Active Event Triggers

Free plan: 3 triggers active. Pro unlocks all 12.

βœ‰οΈ Outreach Message Generator Growth+

Select a life event and get a compliance-safe outreach message personalised to that moment.

Life Event
Channel

πŸ€– Automation Sequences Pro

Set it and forget it. When a trigger fires, the engine automatically runs a multi-step outreach sequence on your behalf.

Never Miss a Life Event Signal Again

Free: 3 triggers. Growth: All 12 triggers + message generator. Pro: Full automation + CRM sync.

Start free β†’

const TRIGGERS=[ {icon:’πŸ’’,name:’Just Got Married’,desc:’New household = new home needs’,locked:false}, {icon:’πŸ‘Ά’,name:’New Baby’,desc:’Growing family often needs more space’,locked:false}, {icon:’πŸ’Ό’,name:’Job Promotion / Raise’,desc:’Higher income = upgrade opportunity’,locked:false}, {icon:’πŸ™οΈ’,name:’Relocation to New City’,desc:’Moving = immediate buyer prospect’,locked:true}, {icon:’πŸ’”’,name:’Recently Divorced’,desc:’Asset split often triggers home purchase’,locked:true}, {icon:’πŸ†’,name:’Inheritance Received’,desc:’New capital = down payment ready’,locked:true}, {icon:’πŸŽ“’,name:’College Graduation’,desc:’First-time buyer pipeline’,locked:true}, {icon:’πŸ‘΄’,name:’Retirement’,desc:’Downsizing or second home buyer’,locked:true}, {icon:’πŸ“ˆ’,name:’Stock Vesting Event’,desc:’Liquidity event = down payment’,locked:true}, {icon:’πŸ—οΈ’,name:’Business Launch’,desc:’Commercial or investment property need’,locked:true}, {icon:’🏠’,name:’Lease Expiring’,desc:’Renter-to-buyer conversion opportunity’,locked:true}, {icon:’⚰️’,name:’Estate Settlement’,desc:’Beneficiary may need mortgage guidance’,locked:true}, ]; window.addEventListener(‘DOMContentLoaded’,()=>{ const g=document.getElementById(‘triggers-grid’); TRIGGERS.forEach(t=>{ const locked=t.locked&&!YPN USA.canDo(‘pro’); const d=document.createElement(‘div’); d.style.cssText=`border:1.5px solid ${locked?’#E5E7EB’:’#D1FAE5′};border-radius:10px;padding:1rem;background:${locked?’#F9FAFB’:’#F0FDF4′};cursor:${locked?’pointer’:’default’};position:relative`; d.innerHTML=`

${t.icon}
${t.name}
${t.desc}

${locked?’

Pro

‘:’

βœ“ Active

‘}`; if(locked)d.onclick=()=>YPN USA.paywall(t.name+’ Trigger’,’pro’); g.appendChild(d); });

const ag=document.getElementById(‘automation-grid’); const seqs=[{name:’New Marriage Sequence’,steps:’Day 1: SMS β†’ Day 3: Email β†’ Day 7: LI’,active:true},{name:’Job Change Sequence’,steps:’Day 1: Email β†’ Day 5: SMS β†’ Day 14: Follow-up’,active:false}]; seqs.forEach(s=>{ const d=document.createElement(‘div’); d.style.cssText=’border:1.5px solid #E5E7EB;border-radius:8px;padding:1rem;background:#fff’; d.innerHTML=`

${s.name}
${s.steps}

`; ag.appendChild(d); }); });

const MSGS={ ‘Just Got Married’:{sms:`Hi [Name]! Congrats on the wedding πŸ’ A lot of newlyweds start looking at homes around this time. If you’re thinking about buying together, I help couples in [City] get pre-approved fast. Happy to run some numbers β€” just say the word! β€” [Your Name]`,email:`Subject: Congrats on your wedding β€” quick note on home buying

Hi [Name],

Wishing you both an incredible start to your new chapter together. Many couples find that getting pre-approved for a home is one of the first big moves they make as a married couple β€” and the market in [City] has some great options right now.

If you’d like a no-obligation pre-qualification to see what you’d qualify for together, I’d love to help. Takes about 10 minutes.

Congratulations again, [Your Name] | NMLS #[Your NMLS]`}, ‘New Baby’:{sms:`Hi [Name]! Heard about the new addition β€” congratulations! πŸ‘Ά A lot of growing families in [City] start thinking about more space around this time. If you’re curious what you’d qualify for, I can run a quick pre-qual β€” no obligation at all. β€” [Your Name]`,email:`Subject: Congrats on the new baby!

Hi [Name],

So excited for you and your family! A new baby is such an amazing time β€” and it’s also when a lot of families in [City] start thinking about more space.

Whenever you’re ready to explore options, I’m here. Happy to run a free pre-qualification that shows exactly what you’d qualify for.

Warmly, [Your Name]`}, }; function generateOutreach(){ if(!YPN USA.canDo(‘launch’)){YPN USA.paywall(‘Outreach Message Generator’,’launch’);return;} const event=document.getElementById(‘le-event’).value; const channel=document.getElementById(‘le-channel’).value; const msg=MSGS[event]; const out=document.getElementById(‘le-output’); out.style.display=’block’; const text=msg?(channel.includes(‘Text’)?msg.sms:msg.email):`Hi [Name], I noticed [${event}] β€” congratulations! This is a great time to explore your mortgage options in [City]. I’d love to help. β€” [Your Name]`; out.innerHTML=`

βœ‰οΈ ${channel} β€” ${event}

`; } function setupAutomation(){ alert(‘Automation builder coming soon! For now, use the message generator + your CRM to set up sequences.’); }

{ “@context”: “https://schema.org”, “@type”: “SoftwareApplication”, “name”: “YPN USA AI Mortgage Marketing Platform”, “applicationCategory”: “BusinessApplication”, “operatingSystem”: “Web”, “offers”: { “@type”: “Offer”, “url”: “https://ypnus.com/pricing.html”, “description”: “Included in YPN USA plans. Free account with no credit card; paid plans include a 15-day free trial.” }, “description”: “AI-powered mortgage marketing platform for loan officers. Hyper-local SEO pages, AI chatbot, Realtor co-branding, GBP optimizer, social media deployer, and ML lead engine.”, “url”: “https://ypnus.com” }

Start Free. Paid Plans Include a 15-Day Free Trial

The Free plan needs no credit card. Growth, Pro, and Elite each include a 15-day free trial. Cancel anytime.

Start Free β†’ Join loan officers across CA, AZ, NV already using YPN USA

Related Guides

  • Divorce Mortgage Options Explained
  • The Probate Mortgage Leads Playbook

Start Free. Paid Plans Include a 15-Day Free Trial

Free account: no credit card. Paid plans include a 15-day free trial β€” you’re only billed after that, and can cancel anytime in the billing portal. See plans and pricing.

Start free β†’ Join loan officers across CA, AZ, NV already using YPN USA

Equal Housing Opportunity Β· YPN USA by YPN Inc. Β· Founder David J. Moore, MBA is individually licensed (NMLS #787257 Β· CA DRE #01852847) Β· YPN Inc. is not a lender or broker Β· Contact Us Β· support@ypnus.com

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The mortgage growth platform for loan officers: exclusive ZIP territories, AI borrower intake, and leads you own for life. Also at app.ypnus.com.

Founded by David J. Moore, MBA (Cal State Fresno) β€” former top-producing loan officer at Chase Bank and Wells Fargo Home Mortgage, Amazon-published real estate author, and nationwide speaker. ORCID Β· LinkedIn Β· Facebook

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